Nanette Lepore, a well known fashion designer based in New York, needed to reach out to a younger audience. Her new line was coming out and was going to be premiered at the Bloomingdale’s flagship store in Manhattan. The solution was Social Retailing, which was first unveiled at the National Retail Federation’s (NRF) BIG show.
An interactive mirror outfitted with a webcam sends live video feed of the customers’ in-store experience across the Web. Friends on the Web can send messages and clothing suggestion to the customers. Customers can also try on outfits virtually using the mirror.
Awards & Recognitions
+ Time Magazine’s Invention of the Year
+ Press features in BBC, CBC, CNet, CNN, International Herald Tribune, New York Times, Red Herring, Reuters, USA Today, Washington Post and Yahoo!